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Google Analytics

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Google Analytics is a service that helps measure online marketing, with keyword search information, Search Engine Optimization (SEO) measurements and more. With a UConn Google account, you have to opt-in to Public Services in order to use Google Analytics.
Google Analytics is a great tool for measuring marketing analytics including Keyword search, Search Engine Optimization, and other impression measurements. This can be a great help for class project dealing with marketing, brand management, and business analytics.

Resources

Google Analytics Help Center

Quick Facts About Google Analytics (click to expand)

layers__0000_Layer-1Data Collection and Management
layers__0000_Layer-1Analysis and Testing
layers__0000_Layer-1Audience Characteristics and Behavior
icn-mobile2-64Site and App Performance
icn-mobile2-64Cross-device and cross-platform measurement